EP16. Behind the Scenes of Our SS25 Photoshoot
âme copain newsletter 16
EP16. Behind the Scenes of Our SS25 Photoshoot
Hello, this is âme copain!
We’re excited to share a little story that hasn’t been told before - straight from the set of our latest SS25 photoshoot.
It’s always exciting when a new collection comes to life not just in sketches or samples, but right there in front of the camera.
For SS25, we spent two full days in the studio, capturing every detail of our latest pieces, including a very special new line: âme comfy. As the name suggests, it’s all about comfort—soft silhouettes, easy fits, and pieces you could live in all day.
The studio was a blank canvas when we arrived white walls, bright lights, and a lot of space to fill. We brought in props, played around with colors and materials, and even spent hours adjusting a single backdrop until it felt just right. Uniforms may seem minimal, but when it comes to how they look and feel on camera, every centimeter counts.
We laid down wooden pallets, filled the floor with green plants, and tweaked lighting angles over and over to get that exact softness we wanted.
Everything was hands-on. While one teammate held the reflector, another adjusted a loose strand of hair. We took test shots, swapped out earrings, changed socks, and steamed shirts again and again. The energy on set was real—focused, fast, and full of tiny, unspoken teamwork.
One of our favorite moments? Watching our model break into a smile after a long pose, or catching her chatting with the stylist between takes. Those little in-between moments are what make the shoot feel real.
And the result? Beautiful, thoughtful images that feel exactly like us: simple, intentional, a little playful, and very human.
We hope you’ll feel that same warmth when you see the collection.
Until next time,
Enjoy the Best
Post & photos: âme copain