EP17. Why We Created ‘âme comfy’ – and What the Name Really Means
âme copain newsletter 17
EP17. Why We Created ‘âme comfy’ – and What the Name Really Means
Hello from âme copain~
Today, we’d love to share a little story behind our newest collection.
You may already know us as a brand that values premium quality, refined professionalism, and thoughtful details. But this time, we wanted to try something a little different.
Something softer. Something slower.
That’s why we created ‘âme comfy’ – a new line for SS’25.
And its name says it all: comfort. Its name stands for what it is: comfortable. Not just in fabric, but in feeling.
# Why “Comfy”?
“Comfy” is short for “comfortable.”
But to us, this word means more than just softness.
The comfort we’re after isn’t just for sitting still – it’s for moments of constant motion.
For days when you're up and moving, working non-stop, and still need to feel at ease through it all.
#. A feeling you can wear
Each piece in the ‘âme comfy’ line is made with our custom-developed knit fabric – super lightweight, stretchy, and soft like a cloud.
We designed the garments to hold their shape professionally, while still moving with your body – whether you’re reaching, bending, or running around all day.
We tried them on ourselves – walking, eating lunch, sitting down to relax – and we all smiled.
Because even uniforms deserve to have a soft, gentle side.
#. Is Comfy just a test or our future?
While developing this line, we asked ourselves many times:
“Is the market ready for knitwear uniforms?”
But after the first feedback started rolling in,
we began to feel that this might not just be a small experiment —
it could grow into one of âme copain’s key lines.
It’s still âme copain –
but through a different lens.
You’ll still feel the quality and polish we’re known for,
but now in a form that’s lighter, softer, more human.
Because sometimes, we don’t need to push harder.
We just need a space gentle enough to be ourselves.
Thank you for reading to the very end.
We hope âme comfy will be a little message that whispers:
“Today, you don’t have to try so hard.
You deserve softness. You deserve calm.”
Enjoy the Best!
Written by the âme copain team