EP11. Our first exhibition: Highlights from KHF 2024
Amecopain news letter 11
EP11. Our first exhibition: Highlights from KHF 2024 – Korea’s International Hospital & Healthcare Expo
Hello from Amecopain :)
How have you been?
The sweltering heat of September has finally passed, and October has arrived with a chill in the air.
During that time, so much has happened at Amecopain but the biggest news we want to share is this:
We successfully wrapped up our very first exhibition: KHF 2024 – Korea’s International Hospital and Healthcare Expo!
At the start of the year, we nervously submitted our application, unsure of what to expect.
Summer came and went, and suddenly it was fall and the big day was here.
This was our first real opportunity to meet customers face-to-face, receive direct feedback, and watch people react to our brand in real-time.
It felt a bit like sending our child off to their very first competition nervous, excited, and full of hope that they’d be understood and appreciated.
Let us walk you through the full story from preparation to exhibition day!
#. Let’s Get Ready!
Our “Thank You” card went through countless drafts.
We wanted every detail to convey our gratitude and when we finally held the printed version in our hands, we were over the moon.
The front of the card featured a range of professions that could wear Amecopain uniforms.
The back expressed the worldview and values behind each design a peek into our little universe.
We also created brochures to help first-time visitors understand who we are,
reusable totes for people to carry them home, and yes - carefully selected very delicious snacks.
Handling all the printed materials was only part of the job.
Behind the scenes, we were in constant communication with Ms. Joony, our KHF booth manager, coordinating every little detail from installation requirements to rental furniture, cost estimates, and logistics.
Even buying simple supplies took longer than expected. We ordered items that arrived broken (three shattered mirrors!), got refunded, and reordered.
Eventually, we decided to rent a mirror which we probably should have done from the beginning 😂
Through it all, Joony was incredibly patient and helpful - thank you again for everything! 😊
Piece by piece, it all came together.
Even on the day before setup, we made multiple trips to the stationery store to make sure nothing was missed.
#. Booth Setup Day!
Thanks to our meticulous prep work and the helping hands of YJ, who flew in from overseas - our booth came together faster than expected the day before the exhibition.
Though we wished the posters were a bit larger, the final setup stood out among other booths (…or at least we like to think so 🥹).
Being on-site gave us a lot of new insights. We took notes on what worked and what didn’t, and promised ourselves, next time, we’ll do even better.
#. D-Day: What Did Visitors Think of Amecopain?
Because the exhibition fell during Korea’s long holiday week, overall attendance was lower than usual.
But despite that, so many people visited our booth.
The best part?
Seeing so much interest in a brand they’d never heard of —
We received so many compliments:
“So stylish!” “The quality feels amazing!” “It looks like something from a K-drama!” “I’d totally wear this!”
We always believed in our product,
but hearing those words directly from customers was another level of joy — and it gave us new confidence.
Since uniforms are typically a considered purchase, we didn’t expect much in terms of on-the-spot sales…
But we were pleasantly surprised!
Several visitors made purchases right there — and the buzz gave our team an extra burst of energy to keep going strong throughout the event.
Over three days, we met so many wonderful people —
including overseas visitors who requested samples,
and domestic hospital reps who left with a lasting impression of the “Amecopain” name.
Thanks to everyone’s support, we wrapped up the final day with big smiles and full hearts 👍
#. What’s Next for Amecopain?
Right after the exhibition, we reached out to everyone who made purchases - providing support and consulting to help guide them through the order and delivery process.
Some even placed additional orders beyond what they originally planned!
Our production team is now working hard to fulfill everything as quickly as possible :)
Here’s a sneak peek at our embroidery thread —
We match every custom logo color as closely as we can to bring your designs to life. We can’t wait to send them to you!
We’ve also emailed a thank-you note to everyone who visited our booth —
and sent coffee e-gifts to the winners of our booth giveaway.
More follow-up inquiries have been coming in too —
and we’re doing our best to answer them all with care and attention.
Now, Amecopain is shifting gears —
We’re planning more active outreach in Korea, hoping to connect with new industries and customers.
We’re also setting up a physical branch office and logistics center to strengthen our internal systems.
(And yes — faster delivery may be on the horizon 😉)
With the exhibition behind us, it’s time to gear up for our Fall/Winter 2024 lookbook shoot.
We’re running a bit behind schedule, we kept revising the concept until it felt just right but we’re determined to make it one of our most beautiful collections yet.
Meanwhile, we’re already working on materials for Spring/Summer 2025!
Our CEO fell in love with the new fabrics at first sight and we can’t wait to reveal the designs next season.
With so many exciting things happening, how can we possibly sit still?
We’re running at full speed and as always, we’ll be back soon with more updates, more fun, and more stories to tell.
Thank you for reading, and for being part of our journey.
Enjoy the Best
Written & photographed by Amecopain