EP14. Days of steady upgrades!

Ame copain news letter 14

EP14. Days of steady upgrades!

Hello from Amecopain Diary!

The days are still chilly, but can you feel that little something in the air?
Spring is whispering that it’s on its way. 🌸

Here at Amecopain, we’ve been busy preparing for that new season — and for the future ahead.
Come along, and let us share what’s been going on lately.

 

#. Website upgrade — We’re moving (But Shh... It’s a secret!)

Not long ago, someone made a group chat called “🚚 Let’s move!”

You see, our Korean website — the one we built so lovingly — was starting to feel a bit clunky.
Some customers were confused by the address forms or checkout flow, since it didn’t quite match what they were used to on domestic sites.

So, we made a decision:
“Let’s move into a bold, new home!”

And now, we’re secretly renovating behind the scenes.
To the outside world, nothing seems different — Google still shows our old site, everything looks normal.
But under the hood?
We’re moving mountains: migrating databases, re-registering payment gateways, copying designs, rewriting code… it’s a full-blown invisible construction site.

Soon, we’ll be welcoming you to a brand new Amecopain home. We can’t wait for you to visit!

#. Who knew the norigae keyring would be this popular?!

Originally made as a styling item for our 24FW lookbook, our norigae keyring quickly caught everyone’s attention.

We didn’t expect such a response — but after much thought, we’ve decided to release it as an official product!

Right now, our team is handcrafting them with care.

You’ll be able to purchase it soon… or, you might just receive it as a surprise gift. 😉
(We love a good twist.)

And of course, we’re preparing a lovely dust bag for the packaging, because — as our CEO always says — “It can’t just be pretty. It has to be practical too!”

Now, our CEO is famous for refusing to cut corners.
Top-tier fabrics? Check. High-end trims? Absolutely. Most expensive materials available? You bet.
The team often finds ourselves gently trying to rein in their enthusiasm - but it’s that same passion that delivers the quality you’ve come to know and love.

Every single Amecopain product passes our CEO’s exacting standards, so you can always feel confident unboxing your order.

If our past reviews are any indication - full marks across the board - you’re in for something special with this one, too.

#. A Little Surprise Is on Its Way

As an online-first brand, we’ve always wondered:
“How can more people experience our products firsthand?”

And then we thought about the people we admire most — those working tirelessly in the medical field.
What if we sent a small, heartfelt gift to healthcare professionals around the world?

And just like that, our Surgical Cap Surprise Project was born.

Now, we can’t send them to everyone (as much as we’d love to!) due to resource limits,
so they’ll be arriving randomly — like little sparks of joy.

Just imagine the smiles when someone opens one! We’re already grinning at the thought.

Right now, our cozy Korean office is stacked high with gift boxes, lovingly packed by hand.
Our team squeals over how cute the stamps look on the boxes… we’re shamelessly obsessed with our own brand 😆

(P.S. We plan to continue doing these surprise gifts from time to time — so don’t forget to stay close to Amecopain! ❤️)

#. New Product Lines, New Ideas, New Direction

If there’s one thing people know about Amecopain, it’s that we never compromise on quality.

But recently, we’ve heard some honest feedback from our community:

• “The quality is amazing… but sometimes it feels a little pricey.”

• “Premium is great, but I’d love a more accessible option.”

• “Could there be a simpler, lighter version, too?”

So we thought:
What if we created a new line — one that’s still true to our standards, but more approachable?

Introducing our upcoming Light Line.
We’re experimenting with slightly more affordable materials (while still keeping quality high) to create a product line that’s easier on the wallet but still proudly Amecopain.

This won’t be a “cheap” option — we don’t do that here.
Instead, it’ll be a thoughtful, well-made, well-priced collection for those who’ve always wanted to try us out.

We’re buzzing with excitement as we build this new direction.
It’s fresh, it’s challenging, and it feels right.

As we wait for spring to fully bloom,
we’re reminded of your strength, your professionalism, your everyday courage.

You — nurses, doctors, caretakers, lab techs, researchers, and more — are our greatest inspiration.

What stories will we write together in future editions of this diary?
We can’t wait to find out.

See you again in the next letter.

 

by Amecopain
Enjoy the Best!