EP2. The Message we want to share: Enjoy the Best!

EP2. The Message We Want to Share: Enjoy the Best!
Amecopain Newsletter #2

Hello, this is âme copain.
Today, we'd like to share a bit about our beginning.
Have you ever wondered what kind of vision led us to start the brand âme copain?

The word copain means “someone you share bread with” in French. Isn't that just the cutest?
To be close enough to share bread! As a bread lover myself, it struck me as such a lovely word :)
Âme means “soul.” Put together, they form âme copain. While there’s already a term for “soulmate,” discovering that âme copain isn’t a commonly used expression made me feel even more attached to it :)

It holds our hope of becoming a brand that can be shared by all—regardless of race, nationality, gender, profession, or age.

We want âme copain to be something that brings people together like friends.
Just like the name suggests, we aim to be a "friend" that walks alongside your everyday life.

Having spent more than half of my life in the global medical wear industry, I dreamed of creating a uniform brand that:

• anyone could wear

• would inspire confidence

• would enable peak work performance

• and would keep the wearer safe from viruses.

Beyond simply showing unity and belonging, I wanted our uniforms to stay true to their essential function—but with a more refined, stylish edge.
With better fabric and comfort that uplifts self-esteem and enhances work efficiency.
Not just suitable for work, but something you’d want to wear anytime, anywhere.
Uniforms that help you feel seen and respected just by wearing them.

Our vision is to create uniforms that are versatile enough to be worn in hospitals, hotels, spas, restaurants, cafés, beauty salons—you name it.
And now, we are steadily walking that path toward perfection.

What if your neckline looked elegant enough to show off?
What if you could wear a crop top with flair, without it interfering with your work?
What if your go-to wasn’t a dull cardigan, but a bomber jacket that brings style to your day?

Wouldn’t it make your morning commute more exciting and your work more enjoyable—just imagining it? :)) Or is it just me?

Pride in the work you do.
Confidence.
Professionalism.

That’s the message we want to convey through âme copain.

Most of us spend our days in the workplace, doing tasks that repeat day after day.
So we hope your time at work can feel even just a bit more comfortable, more enjoyable.
And if we can help make that happen, it would mean the world to us.

We’ll continue sharing the thoughts and ideas we’ve been exploring at âme copain.
In our next letter, we’ll tell you all about our first Korean lookbook shoot, and the story of how our whole team got on a plane and came to Korea.

See you again soon!

Enjoy the Best
Words & Photos by Amecopain