EP3. Our First Lookbook Shoot in Korea
Amecopain Newsletter #3
Hi there, it’s Amecopain!
Did you know our team is made up of people from all over the world?
While I’m based in Korea, most of our team members—including our founder—live abroad. We work entirely online, collaborating in real-time across time zones. From day one, Amecopain was built with a global mindset, and we’re slowly but surely working toward our dream: becoming a truly international brand.
And you know what? That global spirit naturally led to a global team—how fitting, right?
We believe that anyone, anywhere, doing anything can wear Amecopain. So, it only made sense that we’d gather teammates from around the world who share that belief and are excited to build something together.
The Big Milestone: Our First-Ever Lookbook Shoot in Korea
Back in October 2023, we took on a major project—our very first lookbook shoot in Korea.
To be honest, I was nervous. None of us had ever managed a full-blown shoot before, and there was a lot of unknowns. But just like that, our founder and the rest of the team hopped on planes, crossed oceans, and joined us here in Seoul.
Yes, the entire global team flew in. How amazing is that?
Our first mission was to find the right photographer—and a studio space to match. After countless hours of research and several meetings, we finally met the photographer. Not only were they incredibly talented, but they also owned their own studio. What a blessing!
Then came the next big task: casting our very first models.
That’s when we met Geunho. With his tall frame and warm, dependable vibe, he immediately felt like the perfect fit. We even held a fitting session at the studio to fine-tune every detail - because when it comes to uniforms, even the smallest adjustment matters.
And then came Lauren - our one and only female model, and honestly, we all felt the photos didn’t do her justice. In person, she’s even more radiant, and her personality brought so much energy to the set. Total mood booster.
We ran lighting tests with her ahead of time too - there’s so much to do before the shoot even begins.
And then there was Lauren, our one and only female model. We all kept saying the photos didn’t even do her justice - she’s even more stunning in real life. With her bright personality, she kept everyone energized throughout the shoot and was a true mood-maker on set.
We even ran separate lighting tests just with Lauren. There was so much to do before the shoot, and we quickly realized how much behind-the-scenes effort goes into each finished photo.
And as someone working alongside them, I felt so lucky.
There’s something incredibly beautiful about watching people love what they do.
Our team flew into Korea several days in advance and immediately got to work.
From picking out props like colored paper, carpets, and chairs - every little detail had to be decided and sourced by us. It wasn’t easy, but everyone tackled it with joy and enthusiasm.
As one of the teammates, I can’t express how thankful I am to be working with such an amazing group of people. There’s nothing more inspiring than watching someone enjoy their work.
We all gathered at the studio early in the morning. It was such a whirlwind that day, I barely managed to take any photos aside from our models—but next time, I’m determined to capture the whole team in action. (Yes, another amazing shoot is already in the works—stay tuned!)
These three became the first faces of âme copain. Despite the long hours, they remained professional, positive, and expressive throughout the shoot.
Honestly, I used to think modeling was just about being tall and good-looking. But now I know—it takes real strength, energy, and the right mindset. We were lucky: all three of our models brought such great attitudes that the entire shoot was filled with smiles and laughter.
They may have started out a little awkward, but soon they developed incredible chemistry, and we wrapped the shoot with some beautiful couple shots!
To our photographer who captured every little detail with care,
Our stylists who curated the perfect accessories for each model,
The hair & makeup artists who delivered flawless looks to match the shoot concept,
Our founder and B, who took care of every single thing we needed, from last-minute runs to endless checklists, C, who ran around the set keeping the energy high and the schedule on track,
Designer J, whose sharp eye guided the entire shoot - from set design to color balance to posture,
And even the founder’s close friend who surprised us with a delicious lunch and boosted everyone’s spirits - This shoot was made possible by so many thoughtful, dedicated people.
Looking back at the photos now, I feel an overwhelming sense of pride.
It was our team’s first time preparing a lookbook, and most of us live overseas, so nothing about it was easy.
But step by step, we figured it out—and in the process, we met wonderful collaborators and created something we’re truly proud of.
We’ll be shooting lookbooks in even more locations around the world soon, so please keep following our journey.
We can’t wait to show you what’s next.
See you again very soon!
Enjoy the Best
Words & Photos by Amecopain