EP4. How we approach branding and social media at Amecopain
Amecopain news letter 4
EP4. How We Approach Branding and Social Media at American
Hi! This is Amecopain :)
Branding!!
Even the word itself can feel vague and overwhelming, right? Like… where do we even begin? What kind of image should we build? What’s the right direction?
That’s exactly how I felt.
I’m currently managing the Korean market for Amecopain, and when I first joined the team, I started working on many different aspects of setting up the brand locally. One day, our founder gave me a special opportunity—to take charge of branding. And just like that, I dove headfirst into a whole new world.
I had a sense of what branding was, after observing many great brands out there. But for someone like me, who had mostly worked in product planning and online sales as an MD, it felt like a huge, unfamiliar realm.
We’ve been trying our best to figure out the right messages we want to share with you all, and what kind of brand we want to be perceived as.
But honestly? There are still so many moments when I ask myself, “Am I doing this right…?”
Even writing this newsletter took me several days just to get started—I stared at the screen, unsure what to say or how to say it. And when it came to social media, I spent hours brainstorming how to make it fun and engaging, only to feel stuck before even uploading a single post.
But then I thought—why not just try everything, one by one?
Even if it’s a small attempt, I’d try it anyway.
Even if the result isn’t perfect, I’d still share it.
Even if it’s a little rough, I’d still hit “post.”
Because in the end, doing something felt better than doing nothing.
There’s a saying:
"Change doesn't begin with a thousand thoughts, but with a single action."
And I couldn't agree more. Looking back, all the times I experienced meaningful growth or positive change started with that very mindset—“Let’s just try it.” No overthinking, no overplanning. Just doing.
Of course, not every attempt led to success. But you know what they say:
“The real fear isn’t failure—it’s never having the chance to fail in the first place.”
We don’t want to be a brand that simply sells products.
We want to be a brand that represents pride, mindset, wellness, and positive impact.
That’s why our content—past, present, and future—isn’t just about selling clothes.
We create it with real stories, real thoughts, and real heart.
We believe sincerity is felt, even through a screen.
And maybe, just maybe, someone out there will feel encouraged by what we’re doing.
Maybe someone will smile.
Maybe someone will cheer us on.
That’s the kind of ripple we’re trying to create.
Moving forward, our newsletters, blogs, and socials will be full of all sorts of things.
Sometimes it’ll be updates about our brand.
Sometimes it’ll be product stories.
Sometimes just a little note about the weather.
Other days, maybe a song we love, or a scent we’d recommend.
It might be behind-the-scenes from our production process, real feedback from our customers, or honest confessions about the struggles of running a business.
There are no set rules.
So if you’re curious to see where this goes, hit that follow button.
We promise to bring a little burst of positive energy to your day.
To everyone reading this—
We hope our words give you strength.
We hope our content makes you smile.
And we hope Amecopain becomes a symbol of pride, joy, health, and self-love.
That’s the future we dream of.
And we’re building it one small dot at a time, every day.
WHY NOT?!
We’ll see you again soon.
Enjoy the Best,
Words & photos by Amecopain